M E R C H A N D I S E

Bags & Gift Cards

We see every opportunities to bring our brand to life everywhere — not just on signage and online. We turned our reusable shoppable bags (appropriately known as Better Bags) into a whimsical callback to Whole Foods Market’s crunchy roots, complete with produce “stickers” and plenty of food puns. We used our gift cards as a canvas for beautiful, drool-worthy food photography and copy that makes them feel a little more personal and a lot more joyful.